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GBFM works differently from most online marketplaces.
To keep things simple, transparent and fair for both sellers and customers, all delivery costs are, and should be, included within your product price. Customers never see separate shipping fees, and sellers never need to configure delivery settings.
This article explains:
If you are unsure about how to set your prices, handle VAT or manage delivery costs, this guide will walk you through everything step by step.
Delivery-included pricing is one of our core principles. Here’s why:
Customers see one clear price. No surprises. No hidden fees.
You don’t need to configure shipping methods, zones or classes.
You simply price your product properly and we handle the rest.
Multi-vendor shipping is complicated and often breaks checkout or creates unfair costs. Delivery-included pricing avoids all of it. (Remember the issues eBay had with shipping prices being extreme some years ago.)
You can recover your packaging and postage costs directly in your product price.
If a buyer orders multiple items, you can price in small savings as you only ship once. ( See multibuy shipping discount bands below)
Fair, honest, transparent pricing.
No tricks. No fake discounts. No surprise charges.
We are aware that adding shipping into the product price can feel scary and that it might feel like it puts people off buying. If a customer buys products from multiple sellers in one basket and sees multiple delivery charges at checkout, this really does put more buyers off.
With this in mind, GBFM offers four Royal Mail aligned discount Bands. These are optional categories you can assign to your products to have GBFM’s automatic multi-buy shipping discounts apply.
Don’t forget to apply your normal categories as well to ensure your products appear in the menu and search system.
These categories are internally only to allow the discount logic to apply correctly. You only need to pick one that matches closest to your requirements. If you pick multiple by mistake, they will apply in this order: Chilled/Frozen -> Age Verified -> Tracked Parcel -> Large Letter.
If you do not assign a discount band, your product will sell normally without any multi-buy discounts applied.
Choose a band if:
You do not need to choose a band if:
Each Royal Mail Discount Band applies bulk-buy savings automatically at checkout, and they are designed to fairly reduce the price for the customer, encourage multiple purchases of products, and also take into account the cost of postage and packaging. They are based on the costs of shipping provided here:
These three bands currently share the same discount structure:
If your product needs a new discount structure or a delivery model that doesn’t fit these, just contact us and we’ll discuss adding a new Discount Band for that shipping provider and service.
Use delivery-included pricing like this formula:
Total Price = Your Costs + Packaging + Delivery + Profit Margin + VAT (if applicable)
Let’s say you sell handmade candles:
| Cost Item | Example Amount |
|---|---|
| Materials | £4.00 |
| Packaging | £1.50 |
| Delivery (2nd Class) | £3.29 |
| Profit Margin | £4.50 |
| VAT (Zero-rated example) | £0.00 |
| Total Price | £13.29 → Round to £13.30 or £13.50 |
If your item is VAT-standard rated (e.g. bath products), VAT sits inside the final price.
Delivery does not appear as a separate line. It is already included.
Because delivery is baked into the product price:
Normally, shipping can complicate VAT because it must match the VAT rate of the items in the order.
But because GBFM has no separate shipping line, VAT is simply:
VAT = VAT rate of the product
You do not need to do anything special other than specify there is no VAT in your products:
Just price your products to cover your costs.
Nationwide UK delivery is included and shown on the
You don’t need to choose:
GBFM handles delivery as a platform-level feature.
Include delivery costs in the product price
This means:
Use sensible, reliable delivery services
We recommend:
Dispatch orders on time
Most sellers ship within 1–3 business days.
GBFM currently delivers within the United Kingdom only.
You don’t need to worry about export rules, customs, or international shipping.
Add up:
Add what you need to earn per item to make it worthwhile.
VAT is included inside your final displayed price.
Customers respond well to round numbers:
Ask:
❌ Underpricing delivery
Don’t guess postage. Check real courier rates.
❌ Forgetting packaging
Boxes, wrap, tape and postage labels all cost money.
❌ Not considering time
Your time has value — include it.
❌ Pricing too low to “be competitive”
Cheap prices often lead to burnout or loss. GBFM values fair pricing.
❌ Overcomplicating your price
Round numbers sell better and reduce customer hesitation.
What if my product is expensive to ship?
Increase your product price to reflect real delivery costs.
What if I sell multiple items in one order?
Your delivery cost per item falls, which increases your margin. You may choose to price accordingly.
What if I’m VAT-registered?
Include VAT inside your product price as normal. Delivery does not change your VAT obligations.
What if I’m not VAT-registered?
Price your products to cover all your costs — you don’t need to add VAT.
Can I charge for delivery separately?
No. GBFM uses a delivery-included model for simplicity and fairness.
Before you list your product, make sure:
GBFM’s delivery-included model keeps things simple, honest and fair.
You don’t need to configure shipping. You simply need to:
This approach ensures that customers trust the price they see, and sellers stay profitable without unnecessary technical complications.
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