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Why We Aren’t On Twitter Once upon a time, Twitter (or X, as we’re all supposed to call it now) was a place where real conversations happened. Breaking news spread […]
Once upon a time, Twitter (or X, as we’re all supposed to call it now) was a place where real conversations happened. Breaking news spread there before it reached the TV. Communities formed, ideas sparked, and, for a while, it felt like a genuinely useful tool for connecting people.
We’ll happily admit, there was a time when GBFM would have considered being on Twitter. Back then, it was scrappy, community-driven, and full of voices that didn’t always get heard elsewhere. It wasn’t perfect, but at least it had a sense of openness.
But things change. The atmosphere on Twitter today is very different to what it was a decade ago. The shift in ownership hasn’t just changed the logo; it’s changed the entire culture of the platform. And that’s why we’ve made the conscious choice to steer clear.
Let’s not dance around it. The reason we aren’t on Twitter is Elon Musk.
Since taking over the platform, he’s reshaped it in his own image. That means “free speech absolutism” that often translates into giving toxic voices a louder megaphone, turning what was already a noisy place into something far more hostile. It also means very right-wing politics and billionaire-first priorities that simply don’t align with ours.
At GBFM, we believe in people before profit, in building community instead of division, and in making sure everyone feels welcome. Musk’s worldview is the polar opposite: individual power, wealth concentration, and disruption at any cost.
For us, being on Twitter would feel like endorsing that direction. And that’s just not who we are.
Some people might say, “It’s just a social media account, what’s the fuss?” But for us, platforms aren’t neutral; they reflect and amplify the values of the people who own and run them.
Twitter has shifted from being a space for community and conversation to a place that often fuels division. That’s the opposite of what we’re trying to build with GBFM. Our goal is to connect people, celebrate small producers, and create trust, not feed the noise machine.
And yes, we know, Facebook and Instagram are billionaire-owned too. None of these platforms are perfect. The difference is that we can still use them to build genuine communities, share stories, and connect people without compromising our values every time we post. And as new, more community-driven spaces like BlueSky grow, we’ll keep moving towards platforms that better fit the GBFM ethos.
That’s why you’ll find us on Instagram, Facebook, TikTok, and BlueSky, places where we can actually build connection and trust, rather than division.
Our decision not to use Twitter isn’t about being awkward for the sake of it. It’s part of a wider choice about the kind of economy and community we want to build.
Supermarkets, mega-platforms, billionaire-owned tech giants all operate on the same logic: extract as much value as possible, funnel it upwards, and leave everyone else to fight over the scraps. GBFM was set up to do the exact opposite. We exist to give small UK producers a fair share, to connect people directly with the folks who make their food and crafts, and to keep value in local communities.
Choosing not to pour our time and energy into Twitter is simply another way of living that ethos. We’d rather invest in spaces that support fairness, inclusivity, and connection, because that’s where real change happens.
If Twitter now represents billionaire dominance and division, GBFM represents fairness and community, and you can’t stand for both at the same time.
So we’ve chosen our side. This is why we aren’t on Twitter, but you will find us in places that reflect our values: Instagram, Facebook, TikTok, and BlueSky. None of these platforms are perfect, we know that, but they’re places where we can still build genuine connections and support small UK producers without constantly clashing with the culture of the platform.
And if you see it differently? That’s fine too. You’re free to disagree with us; it’s your prerogative.
We just hope you’ll respect that our values guide the choices we make, in everything we do. That’s why we aren’t on Twitter.
