No products in the basket.
Your shop profile is the home of your business on GBFM. It is the place customers visit to understand who you are, what you make and why they should trust you. A good profile is friendly, clear and honest. It does not need to be long or complicated.
This guide shows you how to set up your profile step by step.
You can find your profile in the seller dashboard.
Your shop name should help customers understand what you sell.
Good examples:
Keep it friendly and clear. Avoid complicated names that customers might struggle to remember.
Customers trust shops with a recognisable image.
You can choose:
Tips:
Your bio does not need to be long. Two or three sentences are perfect.
Include:
Examples:
“I make small batch jams and chutneys in my kitchen in Kent using produce from my garden.”
“I knit soft woollen hats and scarves from British wool and hand finish each one here in Northumberland.”
Keep it honest and warm.
Customers like buying from local makers and growers.
Your location is shown as:
You do not need to share your full address.
This helps customers understand delivery expectations and connect with local sellers.
Your policies help customers feel confident.
Include:
A simple, reassuring tone is enough.
Example:
“I pack orders carefully and dispatch within two working days using Royal Mail Second Class. If you have any questions, please message me and I will respond as soon as possible.”
As your dashboard supports banners, this can make your shop look inviting.
Ideas:
Keep it light, natural and authentic.
Use the preview function to see your shop the way shoppers do.
Check:
Make small adjustments if something feels unclear.
A good shop profile includes:
Small, honest details help customers feel confident buying from you.
For community support and tips from other sellers, visit:
https://social.greatbritishfarmersmarket.co.uk/
Return to the Knowledge Base:
https://greatbritishfarmersmarket.co.uk/knowledge-base/
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