How GBFM Works: A Simple Guide for New Sellers

What This Guide Covers

This guide explains how Great British Farmers Market (GBFM) works behind the scenes, what you can expect as a seller, and how the whole process fits together from listing a product to receiving your payout.

The goal is to make everything simple, transparent, and reassuring.

What Makes GBFM Different

GBFM is built on a clear mission: support UK makers and growers by keeping things fair, transparent, and people-focused.

You can expect:

• No monthly fees
• No hidden charges
• You keep at least 90% of every sale
• UK-only products
• A marketplace designed to help you grow steadily

Everything we do is shaped around helping small producers succeed.

How Selling Works on GBFM

At a high level, here’s the complete process:

Step 1: You List Your Products

You create your product listings using the simple form in your dashboard.
You choose:

• Product name
• Description
• Photos
• Price
• Stock
• Delivery options

Creating Your First Listing

Step 2: Customers Shop on the Marketplace

Customers browse GBFM as a single shop, but every product clearly shows who made it or grew it.

They can buy from multiple sellers in one checkout.

Step 3: You Receive a New Order Notification

When someone buys from you, you’ll get:

• An email notification
• A dashboard alert

Your order will also appear in the Orders section of your seller dashboard.

Step 4: You Prepare and Dispatch the Order

You package and post your order based on the delivery option the customer selected.

Simple Delivery Guide

Customers appreciate clear communication and well-packed orders.

Step 5: You Mark the Order as Completed

Once you’ve sent the parcel, update the order status to Completed.
You can also add tracking details if available.

Step 6: You Get Paid Automatically

Payments are handled through Stripe Connect.
You receive your earnings automatically after the standard processing period.

There are no forms to submit and no hoops to jump through.

What GBFM Handles for You

GBFM takes care of the complicated bits so you don’t have to.

✔ Marketing and customer acquisition

We promote the platform so you can focus on making great products.

✔ Website hosting, security, and performance

Everything technical is handled behind the scenes.

✔ Payment processing

Secure payments through Stripe Connect.

✔ Customer support for platform issues

If anything goes wrong with the marketplace itself, we handle it.

✔ A supportive seller community

You’re not doing this alone.

What You’re Responsible For

To keep quality high, each seller manages:

• Product listings
• Product quality
• Packaging and dispatch
• Communication with customers when needed
• Keeping your store details up to date
• Correct VAT handling if registered

It’s simple and fair, with no unnecessary admin.

Where to Get Support When You Need It

GBFM offers multiple ways to get help:

✔ Support Centre (this Knowledge Base)

Step-by-step guides for every part of the journey.

✔ Seller Community Hub (HumHub)

Ask questions, share ideas, and learn from other makers.

✔ Direct support

For issues with payments, orders, or anything account-specific.

Your Next Steps

If you understand the basics of how GBFM works, you’re ready to continue with:

• Completing your shop settings
• Learning how to create your first product
• Exploring shipping and delivery options
• Joining the Seller Community Hub

You’re now well on your way to becoming a confident GBFM seller.