Introduction
When you begin selling on GBFM, it is normal to have lots of questions. This FAQ collects the most common things new sellers ask so you can find quick, simple answers without searching through lots of guides.
If you do not see your question here, feel free to explore the Knowledge Base or ask in the Seller Community on HumHub.
What do I need before I can start selling?
You only need three things:
- a clear product idea
- a seller account
- at least one product listing
You do not need a full brand, a website, perfect photos or a large product range.
Do I need to register as a business before selling?
Most beginners start as sole traders, which is the simplest option.
You can register officially when you begin earning regularly.
If you are unsure, the guide on simple business basics will help.
How long does it take to publish my first listing?
Most new sellers publish their first listing within:
- 20 to 40 minutes if they already have photos
- 1 to 2 hours if they are taking pictures for the first time
Your first listing is a learning step. You can improve it later.
When will I get my first sale?
It varies. Some sellers receive an order within days. Others take a few weeks depending on:
- seasonality
- demand for your product
- photo quality
- listing clarity
- category competition
Slow starts are completely normal.
How much should I charge for my product?
Start by covering:
- materials
- time
- packaging
- delivery
Use the Beginner Pricing Template if you need a simple way to calculate a fair price.
How do I set delivery prices?
You can:
- include delivery in the product price
- offer local delivery if applicable
There is no single correct method. Choose the one that fits your product and your costs.
What happens after I publish a listing?
Once your product is live:
- customers can view it
- it will appear in selected category pages
- you can edit it anytime
- your dashboard will show statistics and status
- you will receive notifications if a customer places an order
Publishing is the beginning, not the final version.
Can I edit my listing after it goes live?
Yes. You can update:
- photos
- description
- price
- variations
- delivery settings
Most sellers edit their listings several times in the first month.
Do I need lots of products to start selling?
No. One product is enough to begin.
Start small and add new items only when you feel ready.
What do customers see when they visit my shop?
Your shop shows:
- your profile image or logo
- your bio
- your products
- your location (town or region)
- customer reviews (once you receive them)
How will I know when I receive an order?
You receive:
- an email notification
- a dashboard notification
- clear instructions on what to do next
Orders appear in your Orders tab.

When do I get paid?
Payments are processed through Stripe Connect.
You receive your payout after:
- the customer pays
- Stripe settles the payment
- the payout period completes
More details are in the Payments and Payouts guide.
What if something goes wrong with an order?
You can message the customer through the dashboard and update the order status.
The Delivery and Packaging guidance and Customer Support section of the Knowledge Base will help with:
- delays
- lost parcels
- customer questions
- refunds
You are not expected to know everything at first.
Who do I contact if I need help?
You can ask:
- the Knowledge Base (guides and resources)
- the Seller Community on HumHub
- support through the GBFM contact page
There is always support available.
Summary
- Start with one simple product
- Your first listing can be improved later
- Sales may take time
- Editing listings is normal
- Delivery, pricing and photos can grow with confidence
- Help is always available
You are at the beginning of something exciting. Take your time and learn step by step.
Need more help?
If you have questions or want support from other sellers, visit the Seller Community on HumHub:
https://social.greatbritishfarmersmarket.co.uk/
Return to the Knowledge Base:
https://greatbritishfarmersmarket.co.uk/knowledge-base/
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