No products in the basket.
Your shop profile is the face of your business on Great British Farmers Market.
This guide shows you how to set it up properly so customers immediately understand who you are, what you offer, and why your products are special.
A strong, well-presented shop profile builds trust, increases conversions, and helps you stand out.
To edit your shop profile:
You’ll be able to edit everything from your shop name to your banner image from this area.
Choose a name that reflects your business identity.
Most sellers simply use their brand name or trading name.
Tips:
This is your chance to introduce yourself in a friendly, genuine way.
Buyers love to know the story behind what they’re purchasing.
Include:
Aim for 3–5 sentences. Keep it real and warm.
Your logo helps customers recognise your brand instantly.
Recommended:
If you don’t have a logo yet, a clear photo of your product range or workshop can work temporarily.
This is the “hero” image at the top of your shop page.
Use it to set the tone and show the character of your business.
Ideas:
Aim for high resolution and a landscape format.
Clear policies help customers trust your shop.
You can include:
If you’re unsure, keep it simple.
You can update this section later as your needs evolve.
Your business address will not be publicly displayed, but it is required for:
Make sure it’s accurate and kept up to date.
If you use social media professionally, you can add your links here.
This can help customers learn more about your work.
Avoid adding personal accounts unless they support your brand.
Shops with complete profiles typically see:
Customers want to know they’re buying from a real person with a real story, not a faceless platform seller.
Before you move on, confirm you have:
Once these are in place, you’re ready to create your first product.
Continue with:
You’re now fully prepared to open your GBFM shop to customers.
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